David Neeleman launches Breeze Airways.
The airline, which was previously code-named Moxy, just submitted its application for an airline operating certificate with the Federal Aviation Administration and US Department of Transportation.
The airline has been under discussion for several years as Neeleman worked to order aircraft and finalize plans.
With Breeze Airways, Neeleman plans to follow essentially the same strategy, launching point-to-point flights in markets that bigger airlines have either overlooked or didn’t consider to be worth the effort.
According to Neeleman, the opportunity exists because, as costs increase for airlines, they have a tendency to retrench their network to focus on their hubs and operate larger planes. They leave behind smaller, less-trafficked destinations, creating opportunities. [read more]